Have You Considered Adding Direct Mail to Your Marketing Strategy?

This video is provided by AdVantageSM. International Comfort Products (ICP) is not responsible for the AdVantage program or services.

Take Another Look at Direct Mail

If direct mail wasn’t part of your 2020 marketing strategy, you may want to give it another look. According to a recent survey: 

► 46% of consumers are more interested in deals, coupons or promotions than before the coronavirus threat began.1

► 37% of consumers are more excited to receive their mail each day, compared to before the coronavirus pandemic.1

► 30% of consumers are spending more time reading marketing or promotions that arrive in the home mailbox compared to before the coronavirus pandemic began.1

Direct mail had actually begun making a comeback prior to the pandemic: 

► The average direct mail response rate when using a prospect list was 4.9% in 2018.2

That statistic may not sound impressive, but consider the following:  

► The response rate when using a prospect list for email, paid search, online display ads and social media ads was 1% or less.2

As so many people found themselves spending more time at home this year, the popularity of direct mail has continued to increase. But that doesn’t mean you should avoid digital marketing. Consider the following statistics: 

► 81% of Americans now own a smartphone.3

► A recent study of Baby Boomers and Millennials found that they spend an average of 5 and 5.7 hours respectively on their smartphones—every day!4

► 69% of all adults in the United States use Facebook®, with 74% visiting the platform every day.5

Can you get the best of both worlds?

The best of both worlds would be combining direct mail and digital media in your advertising campaign. Forbes Agency Council reported a 25% increase in response rates when direct mail was combined with digital advertising.6 The Neighbor Network Plus program from AdVantage does just that. If you’re looking for these kind of results, then this program may be the right fit for your marketing goals.

Neighbor Network Plus from AdVantage

This exciting new program combines direct mail with targeted Facebook video ads. Give AdVantage the name and address of a homeowner for whom you just completed a job, and within 24-48 hours they’ll send targeted Facebook video ads to users living in a one mile radius of that homeowner. Corresponding direct mail pieces will be delivered to the same area within 10-14 days. This strategy provides digital impressions to the homeowner’s neighbors, followed by a tangible hard copy. The Facebook ad will include the street name of the recent job, increasing the sense of confidence and community with your business. 

Each program includes the following: 

Cost: $3,250*
*Pricing is per season and the Neighbor Network Plus program is available in the U.S. only.

You can get signed up for the Neighbor Network Plus program today by contacting AdVantage at 865-690-1990 or support@i-createlocal.com. You can also reach AdVantage through the Secure Dealer Login on GoDayandNight.comLook for the sign-up link on the Home Page of AdVantage “Neighbor Network Plus-Heating-2020.”

Direct mail and Facebook Ad programs are also available separately through AdVantage.  

Get the best of both worlds with the Neighbor Network Plus program from AdVantage!   


AdVantageSM is a third-party service provider. International Comfort Products (ICP) is not responsible for the AdVantage program or services.  

Facebook is a registered trademark of Facebook, Inc.

1https://www.valassis.com/infographics/a-look-at-consumer-behaviors-in-a-covid-19-world/
2https://www.warrantyweek.com/archive/ww20190919.html
3https://www.pewresearch.org/internet/fact-sheet/mobile/  
4
https://www.provisionliving.com/news/smartphone-screen-time-baby-boomers-and-millennials
5
https://www.pewresearch.org/fact-tank/2019/05/16/facts-about-americans-and-facebook/
6
https://www.forbes.com/sites/forbesagencycouncil/2016/06/01/how-to-deliver-a-one-two-punch-combining-direct-mail-with-digital-marketing-tactics/#17ed8d05252f