Gear Up for Cooling Season

Gear Up for the Busy Cooling Season

Warmer weather is on the way. Depending on where you live, it may already be here. You know what that means—it’s time for the busy cooling season! Here are a few tips to help you make sure you’re ready for it:


1. Remind your customers to schedule a seasonal HVAC system check-up.

Many customers won’t remember to schedule a seasonal system check-up on their own. Send one service reminder to every customer AT LEAST twice a year. You can create your own custom reminder card mailers with simple, user-friendly templates from AdVantageSM.  Suggest to clients that they schedule the check-up right away to identify any issues before they switch on their air conditioner or heat pump on a hot day only to find out it's not working properly. 

You can get started creating custom reminder cards today by contacting AdVantage at 865-690-1990 or support@i-createlocal.com. You can also access AdVantage through the Secure Dealer Login on GoDayandNight.com


2. Use Social Media to stay top of mind.

Around 69% of US adults use social media, with Facebook® and YouTube® being the most popular platforms.1 Social media is a great tool for maintaining lasting relationships with existing customers as well as building new relationships with potential customers without pressing for a sale up front.2 Homeowners will often contact the first company they remember when their home comfort system goes out. Make sure that’s you!

Click here to learn about great Facebook content from Day & Night.

Click here for tips to get started with YouTube.


3. Make sure customers can find you (and like what they see).

► Check the Dealer Locator
The dealer locator is on the consumer website and can be a great source of leads for your business. Click this link and enter your zip code OR your city and state to verify your information is correct. If changes need to be made, please use your GoDayandNight.com Secure Dealer Login and update your information.

► Manage Your Online Reputation
According to Bryan Caplan's Top 60 Online Reviews Statistics for 2020, "Nearly 9 out of 10 consumers read reviews for local businesses before making a purchase."3 Click here for 5 tips to effectively manage your online reputation.

► Update Your Company Website
Your website is an online extension of your company. It gives potential customers a natural place to land and learn more about your company. Make sure your web content has been updated to present your business accurately and professionally. Click here for tips to update your website without breaking the bank.


Stay at the top of your customers’ minds and make yourself easy to find to get your busy cooling season off to a great start! 

AdVantageSM is a third-party service provider. International Comfort Products (ICP) is not responsible for the AdVantage program or services.  
Third party trademarks are the property of their respective owners. 
1https://www.pewresearch.org/internet/fact-sheet/social-media/
2https://blog.hootsuite.com/social-media-tips-for-small-business-owners/
3www.bryancaplan.com/blog-posts/top-60-online-reviews-statistics-2020